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if I were SEO technologyContent Producer, Link Builder or General Practitioner, your skills are more than just an SEO channel.
So do not let the imposter syndrome or Irrational concerns about artificial intelligence Outsourcing will worry you about job security. Take a deep breath and relax; Your business is not going anywhere.
That is what this post is here to help with. As an SEO professional, you can grow your company, not just through sales or search engine lead acquisition.
This is something we do when working with clients when projects are finished and there is a time lag between tasks. These insights can help you deliver value to your company or customers throughout the year.
Here are three teams outside of marketing, but who can use your SEO skills to benefit your company: human resources, customer support, and executives.
HR
Human resources have some goals.
Bring new talent to the company, manage online reputation to keep the company looking good, and help employees find the resources they need.
All of this can be used Search engine optimization skill sets.
candidates
Go to your company’s careers department, and if there isn’t one, prepare a proposal to build one.
And by creating a Careers District, you can help attract local, national and international talent.
Your presentation could include estimated monthly searches for “sales jobs in XY City” and an estimate of how much HR could save by going over ad spend on certain job boards. And there are some skills that HR doesn’t have that you can offer.
to publish Job posting chart to pages. This helps search engines to know the job details and may help you get featured snippets.
Use your research and copywriting skills to search forums and communities to find what candidates are looking for or want in a job. Then bring that up to HR teams if they haven’t included the important items in the job description.
For example, if you find reddit A forum for certain types of programmers, find their annoyances and the most talked about perks in their workplace.
If your company offers these perks, or you have ways to avoid the negatives, incorporate those into the content on the pages. It’s something HR teams may not have thought of.
Now your job listings speak to candidates about their needs versus your company’s wants, and your website has a resources section that can appeal to them.
In many cases, when I do this with HR teams, they have no idea they can “SEO” and “CRO” (conversion rate optimization) a job portal.
They are not marketing experts; They manage people’s practical lives. Help them bring and convert candidates, and you will become their preferred source, increasing your sense of security in your job.
Online Reputation Management (ORM)
The HR department is tired of answering the same questions that arise from negative company reviews and work experiences.
If negative articles about CEOs appear at the top of the search results, it affects their effectiveness in hiring new employees. Build a plan to suppress and address this.
If you had to do the same for negative product reviews and customer experiences, use this as an example of how you handle non-HR activities and share the similarities.
Start by asking the human resources department which websites and negative reviews get asked the most. Then show how it can be suppressed and replaced. Create an estimated timeline of effectiveness and what is required to achieve the objectives.
You will help reduce their pain points while at it Protect your company’s reputation. It’s a big win that makes you valuable to HR, executives, and finance.
read moreH: What is Online Reputation Management (ORM)?
internal resources
In some of the larger companies and organizations that I work for or have worked with, there are internal search engines.
There are databases of studies, PDFs and research papers that must be retrieved to locate sources and references and find the right policy for a particular situation.
By knowing about search operators and metadata like meta bots, you can help make sense of the clutter. This helps IT too.
Create a directory search operatorsAnd tagging the keywords and Thread compilation To build a searchable employee resource database.
Next, check if any resources or employees are unoccupied and train them how to sort, name, and tag files.
Assistants, Support, and Virtual Assistants (VAs) are ideal for this.
Then create an easy-to-use guide on searching through databases and getting the right information back every time. It can include anything posted between the author or a specific topic depending on the search operators used.
If you want to get really creative, shoot some videos on how to do it.
Now the company can reduce the time spent trying to find a supplier, get the right documents, and reduce wasted storage costs as well as time wasted searching through irrelevant documents.
Customer service
Many of us don’t think of customer service when dealing with corporate structure, but it is the backbone of most businesses.
They help your customers when they are feeling upset and provide the face and voice of the organization.
Most customers don’t feel emotional for the CEO at the mention of his name (unless you were at Apple when Steve Jobs was in charge or you had a famous owner). However, they feel happy or angry with the brand, depending on the support they receive.
This is where you come in. You can scrape weaknesses away from your customer support to keep them happy. They can take better care of your customers when they are less upset.
Access their feedback database and search for topics, feature requests, and usability ideas to improve your copy of the site. Then upload them to a keyword cloud or n-gram tool and find the most common questions and concerns.
You’ll now have relevant keywords and talking points to add to descriptions of products and services that can help increase conversions and prevent returns by sharing compatibility with other devices (stopping wrong purchases), which also leads to lower logistical costs.
As a bonus, you’ll discover topics related to blog posts or consumer messages that can also be used in email, SMS, and social media marketing.
But why would customer service share this with you?
Because you can make their lives easier!
As an SEO expert, you can help with frequently asked questions on the website and product descriptions. You can explain why you need to update your content and user experience.
Talk to customer support about the most important questions they are tired of answering, and ask them what they would like to have on the website so they don’t have to answer it anymore.
You’ll help eliminate repeat questions they hate to answer, and you can increase conversions by pre-answering consumer questions and save the company money on royalties and restocking fees.
Once you have the list, take a look at the Frequently Asked Questions for your company. Is the question and answer available? If the answer is no, add it. If yes, move it up a notch or create a custom answer in a blog post or resource somewhere so it’s easier to find.
Now go a step further and make sure that your Customer Service & Company FAQ page has an FAQ layout, is crawlable, and is indexed correctly.
If everything is accordions and hidden, recode (but watch the ground rules) to have separate URLs for easy reference. Even anchor links.
Finally, share these resources with your customer service team and create a quick guide to individual pages and frequently asked questions.
Their lives become easier because they have the resources to send consumers to versus having to keep answering the same thing over and over again.
As an added bonus, they can start providing you with a steady stream of new content ideas and getting projects coming to your desk which can help ease that “what do I do now” feeling when you’re on hold for approved projects.
C Suite
The C-suite team cares about getting high in search engines, but not just from a customer and revenue standpoint. CEOs worry about forward planning, investors, reputation management, and how the world views the brand and themselves.
This means that their focus is on knowledge boards, online reputation management (ORM), public relations and investor attraction. This is where you come in.
Update our pages and bios and see if it makes sense to publish advanced schema properties.
Find out who has information cards and who doesn’t, and create a high-level document on how to operate them for a group of executives that don’t currently have one.
This can be used to help them get more speaking opportunities, interviews with media companies, etc.
The plus here is personal branding and building a positive image for the company’s leadership. This, in turn, can build investor confidence.
And CEOs like to feel special.
The extra attention and demand of them as a person might be good if they love the spotlight. You are the person who helps them grow their brand and who in turn works on the future planning of the company, and you become the person they turn to.
In doing so, I was able to be approached by executives later in their careers as they were in new roles and hired me for projects again.
And for an ORM, the positive PR and branding work you do can help reduce negative results from the first page of Google, protecting the company’s image.
In summary
If you’re worried about AI or feeling impostor syndrome, take a step back. You have ways to show your value to your company, even if you’re not into customer acquisition.
More resources:
Featured image: ViDI studio/Shutterstock
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