Infidigit launched “Modern SEO 101 Playbook” as a benchmark for increasing online marketing revenue


Mumbai, 31street August 2023 (GPN): Infidigit, India’s leading SEO services provider to marquee brands as well as startups across various industries, has asserted its supremacy as an industry leader with the launch of its flagship book ‘Modern SEO Playbook 101’.

The industry number one by all accounts, SEO Playbook, will not only offer a step-by-step solution to improve visibility, increase online traffic, boost sales, convert website clicks into customers, and increase business revenue, but it will attempt to help businesses jump to the top of the ladder where they will be able to Market control. It will be the perfect tool to help foster ongoing dialogue between the brand and its customers to communicate and engage with them.

With the cost of digital advertising on the rise, modern SEO will enable marketers to deliver a better ROI. The playbook is an effort to explain the importance of SEO, get SEO communication right, and some frameworks that will make your organization search-ready. Our goal is to help marketers understand and implement effective SEO tactics and strategies. “The playbook was born from a spirit of collaboration, where CMOs from leading organizations, with their transformative SEO vision, contributed wholeheartedly, making this dream a reality.” He said Mr. Kaushal Thakkar, Founder & Managing Director, Infidigit.

Organic search marketing is expected to become more difficult in the coming years, according to current trends. Changing algorithms show that success in organic search depends on uncovering deep layers of user intent. Most senior leaders understand the value of SEO as a strategic goal, but they’re not sure how important it really is. Most of them focus on a few initiatives or capabilities and feel disappointed when the promised results are not achieved. Hence it is crucial to have a clear vision of the components of modern SEO that focuses on a cohesive model that can give a better idea of ​​all the components of SEO and how they work together.

Chief Marketing Officer, Tata Capital, Mr. Kaushik Chakraborty He made an interesting remark when he said, “I’m proud to be part of a game-changing resource that delves into the dynamic world of organic search marketing. This playbook provides marketers with insights into the latest trends and strategies, enabling them to confidently navigate the ever-evolving SEO landscape. With a clear understanding of user intent and strategic approach, SEO becomes the catalyst for overall success. Embrace the future-ready SEO strategies shared in this playbook and unleash the limitless potential of organic search marketing“.

Marketers see a roughly 15% to 30% increase in their organizations’ digital marketing spending over the next 9 to 12 months, leading to an expected ROI of up to 50x. The return on investment from search engine optimization (SEO) is expected to greatly outweigh the expense.

vitality arrived Ms. Sumit Singh, Group Chief Marketing Officer, Info Edge India Ltd., “It has been an honor to be associated with SEO Playbook. Through the Playbook, we hope that organizations, whether large or small, will find a practical guide to increasing high-quality organic traffic. The Playbook is a guide that outlines an SEO strategy It also highlights common pitfalls and errors. I hope you all enjoy it as much as the team who put it together did, and I’m sure it will be worth all the midnight hours the team has burned.

Modern SEO factors both strategically and operationally into the customer journey from the moment the customer journey begins and extends beyond the post-purchase stage. Content is the cornerstone of modern SEO, inspires trust, and is the foundation around which SEO strategies are formulated and implemented. Marketing continues to be the main driver of growth for any company, where specific results such as increased brand awareness, increased return on investment, increased user base, lower cost of acquisition, and long-term revenue growth remain the focus points. If long-term brand awareness, broadening the target audience, and earning more revenue are considered, search engine optimization (SEO) must be the center of your marketing strategy.

Mr. Vipul Oberoi, Director, Marketing, CSR & Learning Solutions, Dun & Bradstreet India, He said, “I am excited to collaborate with Kaushal Thakkar, Founder & CEO, Infidigit Consultants, and other senior marketing executives to curate the first ever SEO guide specifically designed for the Indian market. Our goal was to bridge the gap and provide marketers with a comprehensive resource that addresses the unique challenges and opportunities in the Indian SEO landscape. Together, we’ve created a guide that empowers marketers to navigate the ever-evolving world of SEO, drive organic growth, and achieve great results.

Marketers practice modern SEO techniques using a multi-channel approach to add more power and increase efficiency. Scientific SEO tools are used to improve SEO performance across a range of activities.

Mr. Vishal Rupani, Former Co-Founder and CEO of mCanvas He said, I am pleased to have contributed to the creation of Modern SEO Playbook 101. This comprehensive guide provides marketers with practical advice, real-life case studies, and a deep understanding of the ever-evolving SEO landscape. By implementing the strategies outlined in this book, companies can boost their online visibility and drive traffic. high-quality traffic, and ultimately achieve unprecedented digital success.Get your copy today and take your SEO game to new heights!


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