(Writer: Foundry McCoy)
The video is huge, and it’s getting bigger. In fact, 78% of people watch online videos every week, and 55% watch online videos every day (HubSpot). In 2023, video is expected to be online 82.5% of web traffic. If these numbers make you want to ramp up your law firm’s video marketing strategy, you’ll want to read the 10 techniques below. In this article, we reveal some of our favorite tips to help you create compelling, inspiring, and actionable online videos for your law firm.
1. Capture the audience’s attention in the first 10 seconds
five video Viewers click away within the first 10 seconds. This means that you only have a few precious moments to capture their attention. Try to spark curiosity right away by asking questions, providing a teaser, or starting with a statement that instantly communicates the value of your video.
2. Optimize your videos for SEO
Videos embedded on your law firm’s website can boost your search results and SEO rankings, as long as they are Enhanced correctly. There are a lot of things you can do to ensure that the videos on your website positively impact your SEO efforts, the first of which is simply hosting them on your own domain. Descriptions are also key because they allow Google’s algorithms to understand what’s in the video. Also tag them with relevant keywords and make sure to create unique and descriptive titles.
3. Make sure your videos are branded
No matter what type of video your law firm produces, it’s consistent Trademarks is the key. You want people to know about your company when they see something you’ve shared. Pick out some branding elements and include them in every video you post.
4. Understand your audience
You cannot take a broad approach when marketing, or you will not be effective. your sure videos targeting a specific niche public. Do research to determine where your audience is watching your videos and what live challenges they are trying to solve.
5. The topic of the video should be clear
As you can see from the stats we listed above, video is everywhere. And that means there’s a lot of noise to compete with. Your title and description should clearly and immediately convey your topic video. Include a very brief summary that highlights a few key points.
6. Use video to tell a story
Viewers may forget certain facts you share in your video, but they are more likely to remember anecdotes and personal experiences. stories Helping people analyze the most complex ideas and concepts. Try to share Case studiesExplain a trend, demonstrate a process, or share something inspiring that your company or employees have contributed to.
7. Choose your distribution outlets
To further engage your target audience, you need to find the right distribution channels to deliver your content. Generally speaking, this means sharing your video content to as many channels as possible. Here are some smart ideas you can consider for your law firm’s video marketing strategy:
- Embed video to your website to increase traffic.
- Upload your video to Youtube.
- Share your video on LinkedIn, Twitter, Facebook and Instagram. performance across all channel Depends on the target audience for your law firm.
- Include videos in your marketing emails.
8. Optimize your video for conversions
To get the most out of your videoFocus on conversions. All it takes is a clear call-to-action (CTA) at the end of every video. Whether you want leads, content downloads, or just dialogue, your call-to-action (CTA) will depend on your goal.
9. Analyze your video performance
The best way to build a successful video The marketing strategy is to always have a clear way to measure. Just like all social media analytics, you need to track the performance of your videos. It is important to identify which items are working and which are not. And from there you can A/B test To boost metrics like engagement rate, view count, play rate, and social engagement.
10. Be authentic and personable
Your audience wants to hear from real people. The more you can convey your character, the more likely viewers will be trust your company and its employees. Don’t be afraid to speak up or share funny or inspiring information.
Online video is becoming an increasingly important part of an overall digital marketing strategy, and for good reason. When done right, video can help your law firm get found online, strengthen relationships with your audience, and provide much-needed credibility in the legal world.