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Video presents the biggest opportunity for marketers today. Do you need some evidence? 94% of video marketers say that video helped increase user understanding of their product or service, and 84% of marketers say video has helped them generate leads. There are many ways to leverage video on social media to increase your law firm’s engagement, drive traffic to your website, and support your thought leadership efforts.
We’ll dive into some proven techniques that can help you cut through the noise and improve the odds of people seeing and viewing your video content on social media. Below, we’ll look at the 10 types of videos that work best on social media, as well as some best practices to keep in mind.
Why video marketing?
Video is a must in today’s social media landscape. Now, consumers are more interested in watching videos than looking at pictures. Indeed, according to Oberlo:
- “91% of consumers want to see more online video content from brands.”
- 86% of marketing professionals use video as a marketing tool.
- “66% of consumers consider short videos to be the most engaging type of content on social media.”
- “92% of video marketers say they get a good return on investment from video marketing.”
The best videos for social media
Here are 10 types of videos your law firm can create and promote on major social media channels. Remember, what one audience likes won’t work for another, so mix it up and try different things to see what your audience responds to.
1. Events
Post videos from your events or events you attend. You can record and edit summaries together, or try live broadcasting with Facebook or Facebook Linkedin Live.
Give viewers an exclusive look at your event by showing what attendees can’t see. Consider private interviews with speakers or a peek at what goes on behind the scenes.
2. Interview/Questions and Answers
Informational or Q&A interviews are a great way to engage your audience and answer their burning questions. Sit down with one of your attorneys, another team member, client, or thought leader for an on-screen conversation. You can prepare questions in advance, interview style, or collect questions from your social media followers. For example, if your company is looking to hire top talent, sit down with a new employee and ask them questions about what it’s like to work at the company.
Let your followers know in advance when and where you will post the video, and encourage them to submit questions on social media platforms.
3. Live video
Most platforms now offer native live broadcasting features, including Facebook and Facebook linkedinAnd the fans really love him. Live broadcasts are a great way to make your law firm appear more transparent while boosting engagement and enhancing communication with your social media followers.
4. Tutorials/how-tos
Educational videos are popular and are among the most shared videos on social media. The videos can relate to your services or they can be broader topics related to your audience and industry.
Educational videos should be clear, educational and entertaining as well. Don’t make it too detailed. Instructional videos should be long enough to show each step and short enough to be engaging. The most important information should appear in the first minute, while the total video should be no more than a few minutes.
5. Share behind-the-scenes content
People enjoy peeking behind the curtain! These types of videos can highlight your law firm’s culture, build trust, and connect with your audience. For example, you could take a tour of the office, go behind the scenes at an event you’re in, or show your team spending time at a charity or other team building event.
6. Trending news
Breaking news and trending topics are a great opportunity to get into the conversation. Especially since more than two-thirds of adults get at least some of their news from social media these days. Whether it’s news from your law firm or a reaction to an important event or legal process, video is the perfect way to share what you capture.
These types of videos do particularly well Twitter Since it’s where many people look first when breaking the news or when a live event is happening.
7. User Generated Content
Creating video content takes a long time. Let your social media fans do some of the work by sharing some of their content. You can run a contest to collect user-generated content, connect with influencers, or search for videos that your fans have naturally posted.
8. Advertisements
Announcing some big news like an expansion or a new training area? Maybe you’re launching a new website, or maybe your company won an award? Social media is the place to announce it, and an entertaining video is the perfect way to get excited!
Related: The Legal Marketer’s Guide to Writing Successful Marketing Video Scripts
9. Certificates
Nothing beats the power of testimony. Testimonials – Recommendations It’s a great way to show the satisfaction of the people who work with you. Even better, the inclusion of video testimony makes it even more authentic.
10. Animated video clips
You can easily turn your blog content into animated videos using Canva or by outsourcing it to a service provider like Videoblast. These animated videos are informative and captivating.
Social media video tips
All good social media videos have a few things in common that legal marketers can learn from to create better videos on any social media platform.
- intended to entertain, inspire or educate.
- Get noticed instantly. Add an eye-catching title card and aim to grab your viewers’ attention in the first 3 seconds.
- Make sure your video works fine without sound (most videos on social media are muted until the user chooses to turn on the sound).
- If dialogue is essential, add closed captions so viewers can follow along.
- Short videos tend to do best on social media. We’re talking 1-2 minutes.
See our previous post, 10 video marketing techniques for successfor more tips.
away
Video is a great way to get your law firm’s following—old and new—and these video ideas should inspire you to get started. Don’t forget to monitor your reports and analytics to see what types of videos get the most clicks and shares.
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