Law Firm Content Marketing Trends to Follow in 2023 | Good2b is social


(Writer: Foundry McCoy)

The new year is finally upon us. We hope you have followed our site Content Marketing Blog has been taken awayContent marketing Several great tips for starting 2023 on the right foot. The New Year is also a great time to review past performance, create and improve strategies, and look for something new ideas that can be applied within your company. We asked our experts to look at a list of content marketing trends for law firms in 2023. Here are some ideas on what the coming year has in store for you.

content marketing trends

1. Confidence

If you want people trust For your law firm, it is imperative that you continually share trusted content with your audience. Concerns about security and privacy credibility It made people less inclined to trust the companies and companies they do business with. It is important for customers and prospects to feel that you have the right answers and that you are the best solution. Most people make decisions based on feelings of trust, and this is especially true of legal consumers. Transparency in your marketing and business dealings is of paramount importance as you strategize for the year.

2. Make your law firm have the most trusted and influential voices

This is correct influencer marketing It doesn’t look the same in the legal field as it does in other industries. However, there are still many leading lawyers who create content that they would be happy to write guest blog for your site or tag one of your sites alone. By engaging in influencer marketing, your law firm can use relationships with industry experts to leverage their influence and hear new audiences. in many cases. It is in the interest of both law firms and influencers to collaborate on content or thought leadership. Once you’ve identified influencers to connect with, you can invite them to write a guest post for your blog, be the keynote speaker on an upcoming podcast, or get an expert opinion on their webinar. The opportunities are endless.

3. The continued rise of video

The future of content marketing is video. Video marketing can boost search results and search engine rankings, improve engagement with your audience, and help influence customers to choose your company. Read our blog article, Video marketing techniques for a law firmto learn the techniques that will help set your company’s approach apart from the competition.

Nowadays, short video in particular is on the rise thanks to Tik Tok And Instagram reels. Keep the videos in your content short, interesting, and chewable.

4. Podcasts

It is expected that there will be 504.9 million podcast listeners By the end of 2024.

This means that this platform is full of potential that has yet to be reached. The beauty of podcasts is that instead of taking the time to sit down and read something, consumers can basically listen to information anytime and anywhere, and they only need a smartphone or device to do so. Companies can also consider creating multiple offerings targeting specific audiences for each area of ‚Äč‚Äčtheir business.

For a more in-depth look at how to start a podcast or improve your existing show, check out this free eBook: The Law Firm Guide to Podcast Ebook.

5. Personalization

I’ve heard many times that content is king. what is the best? personal content. Content of the Future takes personalization one step further by collaborating with influencers. By understanding their audience, marketers can tailor content to unique needs when leveraging the digital and social influences targets are most likely to interact with. The focus on customer-focused information and storytelling continues to deliver compelling content.

6. Omnichannel

Also known as integrated marketing or Multi-channel marketingAn omnichannel strategy focuses on creating a consistent (and good) experience across each channel that your customers and prospects prefer. Consistency and integrity are the keys to delivering your content when and where your audience is most likely to see it.

7. Data-informed content

Modern content marketing is really data driven. But while there is more tools There is more available than ever before to support marketers in making data-driven decisions, and many are not taking advantage of it due to lack of time or understanding. Christopher Ben, co-founder and chief data scientist at Trust Insights, proposes the Six C Rules framework: ensuring data is clean, complete, comprehensive, selected, credible, and computable. In 2023, you can raise the bar with tools and methods to connect to the data that matters to your marketing operations. Data should inform every content marketing decision you make. Track important metrics such as sessions per page, clicks, time spent on page, number of pages viewed per session, etc.

8. Visually rich content focused on storytelling

In 2023, it is a good practice to communicate with your audience in an engaging way passionate intellectual ability. Giving information is crucial – but evoking emotion sets you apart. Visual platforms have become the place where online users spend most of their time. When creating thought leadership such as case studies or white papers, be sure to mix them with interesting images. Select attention-grabbing graphics for the front of the piece, offering readers a preview of what they will learn if they dig deeper.

If you have a lot of information to share, consider creating an infographic – it makes perfect visuals for blogs, e-books, etc.

9. Email marketing is not dead

With over 4 billion daily email users and 77% From marketers reporting an increase in email engagement in the past year, now is the time to take full advantage of your company’s email marketing strategy. Make sure to email at least once a week. launch a the news Or sharing your latest content creations (blogs, e-books, videos, etc.) are great ways to boost your email marketing efforts.

10. User experience is essential

the user experience It has always been important. But since the average internet user is getting smarter than ever, most of them will click right in if your site isn’t:

  • mobile friendly
  • The high speed
  • It has a fun and cohesive design
  • Use high quality and interesting photos

11. Do your research

With misinformation pervading everyone’s mind, it is very easy to lose your credibility and confidence in a matter of seconds by not providing accurate information. to ensure all your content That’s right, back up your claims with reputable sources and have more than one reliable and knowledgeable person read your content before publishing.

12. Reused Content

Audiences have different desires and unique preferences for consuming content. In 2023, think reuse Convert old content to new formats or update it with new information. It is always a good idea to keep the content fresh, as today’s users are more able to discover content that has not been updated in a long time.

13. Artificial intelligence and automation

There are a number of tools that creators can use to enhance their operations, such as Grammarly, or the autocomplete feature in Google Doc. With more tools likely on the horizon, law firms should look for new opportunities to integrate AI and artificial intelligence automation To enhance your return on investment on content marketing.

14. Humanization

Law firms have always struggled to pass on their information humans side of their audience. But with users increasingly alienated from hyper-promotional, ad-like content, maintaining authenticity and humanity is critical in 2023. This means that companies need to provide audiences with informative and engaging content. Find ways to humanize your writing style. You want your content to read as if you’re hiring a friend about some new legal development, rather than trying to get a new client.

15. A value-driven approach

Similar to what we wrote about humanization, users don’t really want to read content that looks like advertising for your services. like Thought leadership As it continues to roll out, users are looking forward to engaging with educational content that provides some kind of value. Focus on addressing your audience’s interests and desires and look to improve their experience in some way.


As you can see, many of the content marketing trends for law firms in 2023 revolve around communications that focus on the client and offer an interactive, integrated approach to promoting your firm. Now is a great time to review your company’s annual marketing plans and ensure that your tactics are aligned with the strategies that can really move your company.


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