How to improve google search results


digital marketing

How to improve Google search results for your business

One of the most common frustrations small business owners share with us is performance in Google search results. We are often asked how to improve Google search results.

Here is a brief and easy discussion in English about:

  • How are search engine results determined?
  • What should companies do to improve performance in Google search results?
  • Where the future of search is heading is with innovations like artificial intelligence and voice search

What is SERP?

It’s great to understand the term SERP, which stands for search engine results page. WordStream has a great primer on the term SERP.

Most SERPs contain these basic sections:

  • Supported results
  • Map list and places
  • organic results
  • Featured content and list

It is important to note that the vast majority of searches are done on mobile devices anymore. The SERP looks completely different on a mobile device than it does on a desktop or laptop computer.

Desktop SERP example


Mobile SERP example


How are search engine results determined?

Every company that does what it does gets a “rank” for every conceivable combination of words or phrases that people type into Google to find businesses like yours. It’s referred to in many ways, but we think of it very much like a credit score.

Everyone has a credit score. Not everyone knows what it is. The same applies to most companies. The bottom line is, if you search for a certain word or phrase and don’t like your ranking organically, your rating or credit score is probably good, because that word or phrase is low.

practical Search engine optimizationSEO, also known as SEO, basically improves your credit score to rank higher.

What companies should do to improve performance in Google search results

There are a few basic things that every small business should do to rank higher in search results.

Start with us Google Best Practices Guide. It takes you through a checklist of items that quickly build your rating or credit score. Many of our customers see a huge improvement once these basics are done right.

There is an old military saying: “Take only the hills worth having.” The main idea here is not to fight over things that no one else wants. Companies do this all the time with search engine optimization (SEO). The most common mistake is optimizing for “inside” terms that your potential customer never uses and doesn’t even know about.

We got engaged recently Best practices with keyword research here. Keyword research is basically just getting to know what people are actually typing into a search engine to find your product or service. This allows you to fight for the most important search terms.

Where is the future of search headed with innovations like AI and voice search

Many experts believe that search is about to undergo a very big transformation due to the integration of AI tools such as ChatGPT (added to Bing search) and Bard (added to Google search).

It is believed that these tools will make research more like a conversation with artificial intelligence. A conversation that allows the researcher to keep asking follow-up questions until the search narrows down to the ideal result.

If you don’t do well in the traditional mode of searching, you will quickly fall behind in this new mode of conversational search.

Need help improving your Google search results?

This is a conversation we have all the time. Just Schedule a free consultation with our team And we’ll include our SEO experts on the call. It’s our way of investing in you long before you invest in us, and there’s no obligation.

or just Join our free local marketing newsletter that arrives periodically via email. We’ll keep you posted when we publish new articles like this one.


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