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Rio SEO, a Press Ganey Forsta company, and leading provider of Local marketing solutions for enterprise brands, was selected as the winner of “Best SEO Platform” at the sixth annual MarTech Breakthrough Awards, its fourth consecutive win in the category. MarTech Breakthrough, a leading market intelligence organization, honors the best companies, technologies and products in today’s global marketing, sales, and advertising technology industry.
Rio SEO’s Local Experience (LX) platform enables multi-location brands to optimize business listings, boost reputation and measure performance with advanced analytics. Preferred by global enterprise leaders, the LX platform drives measurable online and offline traffic for retailers, restaurants, hospitality, financial services and more.
“We are delighted to offer the only end-to-end local marketing solution for enterprise brands that enables organizations to manage experiences holistically. Integrated technology enables marketing teams to gain a 360-degree view of what attracts customers and keeps them coming back,” said Kyle Ferguson, CEO of Forsta. “With the LX platform, companies are better equipped to focus on continually improving their local experience and allowing results to be backed up by data. We are grateful for Martec A great achievement for this award.”
The mission of the MarTech Breakthrough Awards is to honor excellence and recognize innovation, hard work, and success in a range of categories related to marketing, sales, and ad technology, including marketing automation, customer experience, performance marketing, AdTech, SalesTech, and marketing and content analytics. Social Marketing, Mobile Marketing and many more. This year’s program attracted more than 3,500 nominations from more than 19 different countries around the world.
“The LX platform is our ‘best SEO platform’ because it provides multilocation organizations with a comprehensive set of tools, all within one platform to increase their brand visibility across search engines, social networks, mapping applications and more,” said James Johnson. Managing Director at MarTech Breakthrough. “A customer’s first interaction with a brand often starts with a Google search, and if the brand is not well positioned for these first steps, this may be the last step the customer takes. LX delivers clear and optimized results, helping marketers prioritize their strategies effectively within a single interface.
LX Platform users can also unify customer experience (CX) with market research, customer insights, and behavioral analytics across touchpoints and combine these deep insights on an individual level with broad observations and trends from large market segments. The LX platform allows users to collect, analyze, visualize and make decisions regarding deep insights about the entire local buyer experience.
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